I heard yesterday that Google’s Adwords tool for developing keywords that work is no longer. I went and checked this morning and sure enough it’s gone. That means that I have to rewrite about four pages in the marketing part of the new third edition of Writing In InDesign. So I opened up that section and started reworking it. At the same time, I was involved with a couple of conversations in two of the private FaceBook groups I inhabit. All of a sudden, revelation struck. I had let myself slip into worldly wisdom again. I hate when I do that.
I was missing the core
All of these attempts to use the world’s tools to get us information ignore several central issues:
- We really have no idea who our market is: If you are writing pink, fluffy Christian romances, some categories may be obvious—but, not really.
- Popularity is meaningless: The use of Amazon and Google can give us the popular results. But what does that have to do with our mission?
- Using popular keywords and phrases to trick readers into trying your book is unethical: In many cases, it may actually be sin—bearing false witness.
We always need to go back to the original scripture I quoted at the beginning of the marketing part of the book.
Therefore, having this ministry by the mercy of God, we do not lose heart. We have renounced disgraceful, underhanded ways; we refuse to practice cunning or to tamper with God’s word, but by the open statement of the truth we would commend ourselves to every man’s conscience in the sight of God. II Corinthians 4:1&2 RSV [emphasis added]
The key to the whole thing is getting past your need to be popular. Jesus is not popular—not even in most churches today. The Gospel is especially offensive. By pursuing popularity to gain large sales we can be severely compromising our mission. Large sales are the result of the Lord’s blessing or the temptation of the enemy. They are no indication of our maturity, fruitfulness, or anything else that matters.
My viewpoint is quite different from many Christian authors
I don’t work to glorify the Lord. My works are not a form of praise. My goal is to please the Lord. Am I hearing Him well and following His lead? My goal is to write the book the Lord can use to make my work fruitful [develop my character] and a true rhema to the readers the Lord wants to touch.
My focus is on writing and producing a book which the Lord will find useful to reach the specific people He is targeting.
For example, in my technothriller, the heroine is captured by the enemy. The evil witch [consort of one of the bad guy leaders] is using intensive drug therapy to break down her mind so they can control and use her as a sex toy for their troops. They are using heavy doses of heroine, LSD, and similar nasty drugs.
So, the obvious [?] thing was to get her saved in the midst of an acid trip. Now I know about that because I was a heavy drug user before the Lord called me and saved me. I can describe it accurately. It’s a unique viewpoint I felt the Lord wanted me to use in the book. The salvation scene gives me shivers of joy every time I read it. But the reality is that the characters did this to my heroine and the Lord delivered her. It felt like the anointing as I wrote it, and still does as I read it today.
Is it what the Lord wanted me to write? I believe it is. I pray it is. If it only helps one person, I’ll be happy. I know it healed up some old memories for me personally, and brought me to a new place of understanding. That’s enough for me.
Will it sell? I have no idea. That’s not my concern. Is Jesus pleased with me? That’s important.
- The End of the Google Adwords Keywords Tool (business2community.com)